Ashley Graham includes her mum in her latest swimwear campaign

The supermodel is making work a family affair.

Ashley Graham has always been one of our favourite women in show business. Yes, the 30-year-old has blazed a trail for many other plus-size models by breaking down the barrier between plus-size fashion and mainstream labels. Ashley has long been an advocate for body-positivity and self-love and has spread that message through her social platforms and campaigns. And her latest one is just as inspiring. Enlisting the help of her mum, Linda, the pair posed up a storm in Marrakesh in Morocco for the campaign for Ashley's latest swimwear collection. The model invited her 53-year-old mum to join her on set as a way to show other women that you should always love your body, no matter what age you are.

“What I want is for women my mother’s age to feel empowered and to know that they too can look just as hot in a one-piece, a two-piece, or a string bikini,” she told Vogue. “I believe that beauty is beyond, age, race, or size, and it’s not a trend – at every single stage of your life, you can feel beautiful.”

And it seems it worked, Linda looked absolutely stunning in the gorgeous campaign but said it wasn’t as easy as it looked.

“I had never put on a string bikini. Ever. "But here I am at 53 years old and in a hot pink string bikini, but I was kind of in love with that swimsuit.”

More power to her, we say.