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Published 17:15 16 Aug 2018 BST
Updated 18:04 16 Aug 2018 BST
Add us as a preferred source on Google »“Imagination is a powerful tool and it is something that is in use constantly, whether you are a child or an adult,” founder of Mama Mummy Mum, Chantelle Hazelden said of the findings. “To be imaginative is to be innovative - as parents we should encourage our children to use their imaginations at all times - as it has benefits for both parents and kids alike.”The study also found that four in ten mums and dads hoped their children would believe in magic longer to help maintain their innocence.