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SuperValu shoppers can get half-price Christmas turkey with this offer

Published 12:44 2 Nov 2026 GMT

Sophie Collins
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Christmas might still feel a little far off, but if you're hoping to spread the cost of the festive season, SuperValu has announced a new offer worth knowing about.

The supermarket is bringing back its Real Rewards Half Price Turkey promotion, giving shoppers the chance to save on one of the biggest expenses of Christmas dinner.

Starting on Thursday, November 5th, customers can collect Turkey Tokens every time they shop in participating SuperValu stores or online.

For every €1 spent, shoppers will receive one Turkey Token when they scan their Real Rewards card or app. 

Once they've collected enough, they can unlock a half-price Irish turkey for just €3.50 per kg.

There will also be two Double Token Weeks, running from November 16th-22nd and December 7th-13th, which will give families an extra opportunity to build up their rewards ahead of Christmas.

If you want to take advantage, SuperValu recommends placing your turkey order by December 8th with collections available from your chosen store between December 20th and 24th.

It's a handy way to get one of the main parts of your Christmas dinner sorted early while making a saving on the festive food shop.

Key dates to remember:

  • November 5th: Turkey Token promotion begins
  • November 16th-22nd: First Double Token Week
  • December 7th-13th: Second Double Token Week
  • December 8th: Recommended deadline to order your turkey
  • December 20th-24th: Turkey collection

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