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Published 16:02 23 Jun 2023 BST
Updated 17:00 23 Jun 2023 BST
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"Over the past few years, we've done a lot of research to understand what kids would want to see in a new Furby," said McKay.
"Through this research, kids told us that it was important for Furby to be their ultimate best friend - a furry companion to do all the things a BFF would do, like dance to music, share fortunes, meditate, mimic each other in silly voices, and even put on a light show, and that’s exactly what we created."
There has been a huge drop in demand for Hasbro toys recently as customers are cutting back on their spending due to the cost of living crisis, with the company's profits falling in recent months.
