Articles by Annmarie O'Connor
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  • Hitting The Sales? The Psychology Of Shopping

    Hitting The Sales? The Psychology Of Shopping

    Darwin’s theory of evolution: it’s not the first thing that springs to mind when indulging in retail therapy. That said, the survival of the fittest is the precise lodestone which underpins our shopping choices, making us buy things we don’t need – or even want. Think of yourself as a considered shopper? Think again. Survival […]

    10 years ago

  • How to Get Organised and De-clutter Without Losing Your Head

    How to Get Organised and De-clutter Without Losing Your Head

    Are you ready to create wardrobe wellness? Steady there, missus. Any successful closet detox requires planning and preparation. Keep these hacks to hand. You’ll need them when overwhelm stops by unannounced. Trust me on that one… Fight brain drain: Keep snacks, water and juice to hand and refuel at regular two-hour intervals. Be sure to […]

    11 years ago

  • Are Your Knickers in Good Nick? How to Carry Out a Closet NCT

    Are Your Knickers in Good Nick? How to Carry Out a Closet NCT

    Now that we’ve got an insight into the mechanics of what drives you, it’s time to look at the nuts and bolts of your closet. Whether you shop like time and space are about to collapse or, indeed, if the thought of shopping makes you want to collapse; we’ve got to assess the vehicle before we can […]

    11 years ago

  • Are you a hoarder? This is why you can’t help it…

    Are you a hoarder? This is why you can’t help it…

    When Sex and the City: The Movie was released in 2007, fans across the world heaved a collective sigh as Mr Big showed Carrie her new walk-in wardrobe. These audible gasps had little to do with its frosted glass doors, etched Art Deco pattern or hand-bevelled mirrored glass and more to do with its palatial […]

    11 years ago

  • You are what you wear – so who do you think you are?

    You are what you wear – so who do you think you are?

    How do you feel when you open your closet? More to the point, how does your closet feel? Buried beneath those forgettable fads, questionable trends and ‘oh dear, what was I thinking?’ is a pile of useless emotional baggage. Bet you didn’t see it. Well, guess what? You’re not alone. Your closet is more than […]

    11 years ago